The home of evidence‑based marketing

Baseline includes:

• 2 private seminars per year, led by our expert senior marketing scientists

• Access to decades of research via our app and website for Sponsors

• Monthly emails with latest research, new discoveries and useful tips

• Q&A, guidance and advice from marketing experts

• Priority access to add-on market research services

• Sponsor members must be from same single country included in the membership

Number of countries included in the membership will be negotiated with the commercial team

• 2 private seminars per year, led by our expert senior marketing scientists, at a mutually-agreed location with virtual access for other country offices

• Regional access to decades of research via our app and website for Sponsors

• Monthly emails with latest research, new discoveries and useful tips

• Q&A, guidance and advice from marketing experts

• Priority access to add-on market research services

• Sponsor members can be from all countries included in the membership as negotiated in the Sponsorship agreement

• A 2-day tailored senior team workshop exclusively for Ehrenberg-Bass Sponsors*

• Aligns organisational leaders with a shared understanding to effectively drive brand growth

• Company-specific customised content

• Includes 2 research studies: a Distinctive Assets study and a Laws of Growth analysis**

• Roadmap developed by participants to begin the integration of the learnings into the business

• Structured for 35 participants

• Held at an off-site location (at own cost)

• Access to listed benefits of Baseline / Regional Sponsorship post event

*this must be coupled with a Baseline / Regional Sponsorship
**optional add-on research quoted on request
Institute travel fees not included